Collection: It's Color Permanent Color

Characterized by a high quantity and variety of pigments. Formulation with Milk and Coconut Oil, Amino Acids and Oligomineral. Artègo It’s Color, is a harmonious, complete professional salon hair colour system.  Beginning with colour gels, gentle permanent cream hair colours and bleaches, moving on to the combined oxidants and energizers. Right through to the professional consultation tools such as colour card and colour design palette.

The economical and uncomplicated Artègo It’s Color provides everything that a discerning colour specialist would expect of a permanent hair colour.  It not only stands out due to its excellent care and consistency, but it also has a particularly pleasant scent as it contains up to 1/3 less ammonia than conventional hair colours.

• 100% grey coverage
• 25% higher pigment concentration
• MCPC Multi Color Pigment Concentration (not based on blue or green)
• With minerals and amphoteric molecules
• Low ammonia content
• No irritation, no dripping, no staining
• Ideal coverage for grey and white hair
• Pleasant scentdition, presence of the Amphoteric Molecule that gives uniformity and balance.

Available in 129 shades plus 9 super /ultra superschiarants, 2 lightening additives, 3 intensifiers, 3 correctors, 1 neutral.